our formulas efficacy have been improved in preparation for the new /skin regimen/Lx line to ensure each product reaches a premium, cosmeceuitcal skincare standard, while providing a luxurious and enjoyable user experience.

- textures and fragrance have
also been enhanced for a more pleasant and luxurious experience.

- the entire assortment was streamlined and reviewed to best meet the needs of our customers, and new innovative products have been added.

- we built the new range around 3 steps for fast living, slow aging.

“L” as a symbol of longevity. “x” as a symbol of science.

“Lx” is also a
key performance indicator for measuring brightness.

the Research and innovation labs have meticulously crafted the optimal combination of natural active ingredients and high-tech molecules to ensure
high efficacy, incorporating state-of-the-art new ingredients where necessary.


additionally, they have focused on achieving optimal stabilisation in the
formulas to guarantee consistent quality standards throughout the period after
opening (pao): the greatest example of this is the extension of vitamin c serum pao from 1 to 2 months.

the new complex now features organic myrtle berry extract instead of maqui berry, offering higher antioxidant potency. scientific testing has
confirmed its effectiveness in addressing the 4 exposome-related aging factors,
demonstrating an impressive 80% reduction in skin’s cells aging rate.*

*in vitro test on
fibroblasts from donors aged 35-50 years old.

both retinol and vitamin c concentrations have been carefully calibrated
to combine high potency and optimal tolerability.

vitamin c serum contains 15% vitamin c, perfectly stabilized throughout the PAO to guarantee efficacy until the very last drop of the product.

retinol serum contains microencapsulated retinol,
empowered with retinal and silybin in phytosomes, for potent anti-age efficacy
suitable for all skin types including sensitive skin.